I wanted to do something a bit different this week so I thought it would be fun to look at bit of irony, that, depending on your point of view, you may find amusing or even go so far as to enjoy a bit of schadenfreude.

We’re all aware of what’s going on with Bud Light and its plummeting sales.  But what most people are unaware of is that even before the Dylan Mulvaney brouhaha the geniuses at Bud Light’s marketing department made another ‘pandering’ decision, i.e., to become a sponsor of the upcoming Cincinnati Pride Parade.

With the decision already made, it’s going to place the brand on the horns of a dilemma – sponsor the parade and incur more wrath from beer drinkers (you know it will) or cancel the sponsorship and incur the rath of the woke crowd.  So, what choice does Bud Light have?  Its sales are already in a nosedive and will likely get worse if they sponsor the parade, but at the same time, what will that say about the brand and what might the ramifications be if Anheuser-Busch/Bud Light decides to pull its sponsorship prior to the Gay Pride parade?

We should all find it more than ironic that in Bud Light’s eagerness to exploit a particular demographic they in effect have been hoist by their own petard because now, no matter what they do, they’ve placed themselves in a lose-lose situation.

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